About

well began with a simple belief: that wellbeing isn't a single thing you do — it's a way of living that quietly shapes every part of your day, from what you eat to how you care for your skin, how you rest, and how you show up for the people you love.

I'm Annabelle Di Falco — a trained nutritionist and meditation teacher with a design background from Parsons, and a mom of three girls. Across every one of those roles, one thing has stayed constant: I want to inspire a more holistic way of living — one that transpires into all aspects of life, rather than staying confined to a single habit or routine.

That's why well brings together the three pillars I believe in most: thoughtfully curated supplements, clean beauty, and functional nutrition. Each is a different doorway into the same feeling — calm, confident, and connected in everyday life.

I'm endlessly passionate about discovering new, innovative brands and products, and I only bring in the ones that meet the well Standard: clean, effective, and made with real intention. My hope is that well makes holistic living feel supportive rather than restrictive, built on the idea that small, consistent changes create lasting impact.

Welcome to well. I'm so glad you're here.

— Annabelle